Content
Information about your company and marketing expertise can be highlighted within the content of communications (e.g., headline, body copy, imagery).
Emblem usage
Present the emblem in equal proportion to other business partner emblems.
Text reference to IBM trademarks
IBM requires you to footnote a trademark reference on all advertising.
More information regarding specific trademark language.
Your logo
Your company’s logo should be the primary identity in your communications.
Emblem usage
Do not use the emblem in a more dominant size or position than your company’s identity.
Emblem usage
Do not use the emblem as a read-through in copy.
Do not create confusion as to the source of the product/service solution.
Do not use the emblem more than once in each ad or on each page.
More examples of incorrect emblem usage.
See other incorrect format illustrations throughout this document.
