Formats: Advertorials

·  Emblem usage guidelines · Emblems		·  Incorrect use of the emblems · Text references to IBM trademarks

Formats

·  Advertising · Advertorials · Banners · Business shows · Collateral materials · Internet		·  Premium items · Proposals · Signage · Stationery · Telephone directories and newspaper advertisements · Pre-publication checklist

1. Emblem usage
   The emblem should always be distinct and free-standing from all other copy and graphics. Present the emblem in equal proportion to other Business Partner emblems.

2. Content
   Information about your company and marketing expertise can be highlighted within the content of communications (e.g., headline, body copy, imagery).

3. Text references to IBM trademarks
   IBM requires you to footnote a trademark reference on all advertising. More information regarding specific trademark language.

4. Your logo
   Your company's logo should be the primary identity in your communications.

5. Emblem usage
   Do not use the emblem as a super graphic or overlap it with photography or other graphics.

   Do not use BMP or GIF files as artwork for printed communications.

   Do not distort the emblem.

   Do not de-emphasize your company's identity.

6. Text reference to IBM trademarks
   Do not omit the text reference to IBM trademarks. More information regarding specific trademark language .
   

   More examples of incorrect emblem usage. See other incorrect format illustrations throughout this document.

Premier emblem PRBPEMC.EPS PRBPEMCR.EPS PRBPEMK.EPS PRBPEMKR.EPS PRBPEMP.EPS PRBPEMPR.EPS	Standard emblem BPEM__C_.EPS BPEM__CR.EPS BPEM__K_.EPS BPEM__KR.EPS BPEM__P_.EPS BPEM__PR.EPS