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Formats: BannersLiterature and logos

·  Emblem usage guidelines
· Emblems
·  Incorrect use of the emblems
· Text references to IBM trademarks

Formats

·  Advertising
· Advertorials
· Banners
· Business shows
· Collateral materials
· Internet
·  Premium items
· Proposals
· Signage
· Stationery
· Telephone directories and newspaper advertisements
· Pre-publication checklist

Correct usage

banner

banner

  1. Your logo
    Your company's logo should be the primary identity in your communications.

  2. Emblem usage
    Present the emblem in equal proportion to other business partner emblems.

Incorrect usage

banner

banner



  1. Emblem usage
     Do not use the IBM logotype in place of the emblem.

  2. Emblem usage
    Do not use the emblem as a pattern.

    More examples of incorrect emblem usage . See other incorrect format illustrations throughout this document.


Emblem artwork
Only the following artwork files should be used for this application.

Premier emblem
PRBPEMCR.EPS
PRBPEMKR.EPS
PRBPEMPR.EPS
PRBPEMMR.EPS 		Standard emblem
BPEM__CR.EPS
BPEM__KR.EPS
BPEM__PR.EPS