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IBM Business Partner emblems

  IBM Business Partner emblem elements
Emblem usage guidelines
Emblems
Incorrect use of the emblems
Text references to IBM trademarks

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Correct usage

The IBM logo in each emblem and the IBM Business Partner emblem itself should have registration marks. The Premier IBM Business Partner emblem receives the trademark symbol. As illustrated here, a footnote/attribution must appear on all materials to identify the trademark.

Premier IBM Business Partner emblem
The IBM logo and the IBM Premier Business Partner emblem are trademarks of International Business Machines Corporation in the United States, other countries, or both.
Approved IBM trademark language for footnote/attribution

Standard IBM Business Partner emblem
The IBM logo and the Business Partner emblem are trademarks of International Business Machines Corporation in the United States, other countries, or both.
Approved IBM trademark language for footnote/attribution

The letters "IBM" are also a registered trademark and are often used to identify the corporation and its offerings. IBM® or IBM*
Approved use of the IBM trademark

If other IBM trademarks are referenced in text, ® or ™, or an asterisk (*) should be placed adjacent to them.

The first use of each IBM trademark mentioned in communications must be identified in the footnote/ attribution.

IBM, eServer and WebSphere are trademarks of International Business Machines Corporation in the United States, other countries, or both.

Approved IBM trademark language when using ® and ™ to mark trademarks in text.

The marked (*) terms are trademarks of International Business Machines Corporation in the United States, other countries, or both.
Approved IBM trademark language if other IBM trademarks are followed by an asterisk (*) in text.

The first reference in text to all IBM product and service names should be preceded by IBM and followed by the proper trademark symbol.

IBM® DB2® can handle all your information management challenges.
Approved IBM product and service language (You may use ® and ™ as appropriate, or an*, with a footnote as above.)

A trademark name should be used as an adjective qualifying a noun that is a generic description of the product or service. The trademark name should also be used in a singular form.

Three Xseries™ servers will be available...
Proper use of an IBM product name as an adjective

Capitalize the initial letter of each IBM product or service name, unless the trademarked name is different; in this case, write it as it is trademarked.

WebSphere®, eServer™, TotalStorage®, DB2™

Proper spelling and capitalization of IBM product names.

Examples are hypothetical.

Incorrect usage

Do not omit a footnote/attribution for IBM trademarks.

Do not alter the approved IBM trademark language.

IBM Business Partner emblem is a trademark of International Business Machines Corporation.

The IBM logo is a trademark and the IBM Premier Business Partner emblem is a registered trademark of IBM Corporation in the U.S., other countries, or both.

Do not misspell or use lower case letters when using the name IBM in text.

Ibm
Do not use the IBM taglines.

Can you see it?™

Do not use the IBM logotype instead of the IBM Business Partner emblem.

 

incorrect IBM image

Do not connect your company name with IBM products or services.

XYZ's sServers can handle all your networking challenges.

Do not use the IBM trademark name for a product or service as a noun, or in the plural form.

Three eServers will be available...

Do not misspell or incorrectly capitalize IBM trademarks. Always include the letters IBM before the trademarked IBM name on the first usage.

Web sphere, Eserver, Lotus sphere

Additional illustrations of correct and incorrect trademark usage appear in the Formats section of this document.

 

 
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