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Formats: Telephone directories and newspaper advertisements

·  Emblem usage guidelines
· Emblems
·  Incorrect use of the emblems
· Text references to IBM trademarks

Formats

·  Advertising
· Advertorials
· Banners
· Business shows
· Collateral materials
· Internet
·  Premium items
· Proposals
· Signage
· Stationery
· Telephone directories and newspaper advertisements
· Pre-publication checklist
 
Correct usage
 
phone directory
 
  1. Your logo
    Your company’s logo should be the primary identity in your communications.

  2. Content
    Information about your company and marketing expertise can be highlighted within the context of communications (e.g., headline, body copy, imagery).

  3. Text reference to IBM trademarks
    IBM requires you to footnote a trademark reference on all advertising. More information regarding specific trademark language.

Incorrect usage phone directory

  1. Emblem usage
    Do not add any designators to the emblem.

    Do not display the IBM Business Partner emblem in a more dominant size or position than your company's logo.

    Do not use the color or black version of the emblem in low-resolution printing conditions.

  2. Emblem usage
    Do not use any IBM trademark, service or product name in a telephone number that will be promoted using alphabetic rather than numeric characters.
 
Emblem artwork
Only the following low-resolution printing artwork files should be used for this application:

Premier emblemStandard emblem
PRBPEML.EPS
PRBPEMLR.EPS
BPEM__L_.EPS
BPEM__LR.EPS
 
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