Premium item quality
Special care should be taken when silkscreening or embroidering the emblem to ensure quality reproduction. The emblem should be applied only to high-quality premium items.
Promotional and premium items
The Business Partner emblem may be used on promotional and premium items. The Business Partner Emblem Merchandise Catalogue contains many items, such as pens, shirts, umbrellas, cups, and so on, that can be ordered with the Business Partner emblem.
These items may also be customized by adding a Business Partner's name and logo. View the catalogue. Orders may be made directly through the Web site.
Your logo
Your company's logo should be the primary identity in your communications.
Emblem usage
Feature the emblem as a secondary element and/or in equal proportion to other business partner emblems.
Use the emblem in a large enough size so that it reproduces legibly.
Emblem usage
Do not display the IBM Business Partner emblem in a more dominant size or position than your company's logo.
Do not place the emblem within a shape.
Emblem usage
Do not create a joint identity between your company's logo and the emblem.
Do not make the emblem so small that it will not reproduce legibly.
More examples of incorrect emblem usage . See other incorrect format illustrations throughout this document.
