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Formats: Proposals

·  Emblem usage guidelines
· Emblems
·  Incorrect use of the emblems
· Text references to IBM trademarks

Formats

·  Advertising
· Advertorials
· Banners
· Business shows
· Collateral materials
· Internet
·  Premium items
· Proposals
· Signage
· Stationery
· Telephone directories and newspaper advertisements
· Pre-publication checklist

 

Correct usage

 proposal

proposal

  1. Your logo
    Your company's logo should be the primary identity in your communications.

  2. Emblem usage
    The emblem may be used larger than your company's identity in proposals when it is being used on a credentials page to illustrate your IBM Business Partner relationship.

  3. Content
    Information about your company and marketing expertise can be highlighted within the content of your communications.

  4. Text reference to IBM trademarks
    IBM requires you to footnote a trademark reference on all credentials that use the IBM Business Partner emblem. More information regarding specific trademark language.

Incorrect usage

proposal

proposal

  1. Emblem usage
    Do not create a composite logo.

  2. Emblem usage
    Do not use the IBM logotype.

  3. Text reference to IBM trademarks
    Do not omit the text reference to IBM trademarks. More information regarding specific trademark language.

    More examples of incorrect emblem usage . See other incorrect format illustrations throughout this document.


Emblem artwork
Only the following artwork files should be used for this application:


Premier emblemStandard emblem
PRBPEMC.EPS
PRBPEMCR.EPS
PRBPEMK.EPS
PRBPEMKR.EPS
PRBPEMP.EPS
PRBPEMPR.EPS
BPEM__C_.EPS
BPEM__CR.EPS
BPEM__K_.EPS
BPEM__KR.EPS
BPEM__P_.EPS
BPEM__PR.EPS
 
PRBPEMC.BMP
PRBPEMCR.BMP
PRBPEMK.BMP
PRBPEMKR.BMP
BPEM__C_.BMP
BPEM__CR.BMP
BPEM__K_.BMP
BPEM__KR.BMP



 
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