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IBM PartnerWorld  > Benefits and membership  > Program benefits  >

Literature and logos

·  Emblem usage guidelines
· Emblems
·  Incorrect use of the emblems
· Text references to IBM trademarks

Formats

·  Advertising
· Advertorials
· Banners
· Business shows
· Collateral materials
· Internet
·  Premium items
· Proposals
· Signage
· Stationery
· Telephone directories and newspaper advertisements
· Pre-publication checklist


Correct usage

sign
  1. Your logo
    Your company’s logo should be the primary identity in your communications.

  2. Emblem usage
    Present the emblem in equal proportion to other Business Partner emblems.

Incorrect usage

sign


  1. Emblem usage
     Do not de-emphasize your company’s identity relative to the IBM Business Partner emblem and other Business Partner emblems.

    More examples of incorrect emblem usage . See other incorrect format illustrations throughout this document.


Emblem artwork
Only the following artwork files should be used for this application:

Premier emblemStandard emblem
PRBPEMCR.EPS
PRBPEMKR.EPS
PRBPEMPR.EPS
PRBPEMMR.EPS 		BPEM__CR.EPS
BPEM__KR.EPS
BPEM__PR.EPS


 
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