Your logo
Your company’s logo should be the primary identity in your communications.
Content
Information about your company and marketing expertise can be highlighted within the content of your letter.
Text reference to IBM trademarks
Do not use any IBM trademark, service or product name in a telephone number that will be promoted using alphabetic rather than numeric characters.
Emblem usage
Do not alter the colors of the emblem.
Emblem usage
Do not imply that your employee is a representative of IBM.
Do not de-emphasize your company’s identity.
Do not add any designations to the emblem.
More examples of incorrect emblem usage . See other incorrect format illustrations throughout this document.
