IBM Business Partner emblems

As a general rule, Business Partners may not use the IBM corporate logo. Instead, the IBM Business Partner emblems were developed as the identifying marks that approved Business Partners may employ to communicate their special relationship with IBM. The primary role of the Business Partner emblems is to authenticate and endorse our Business Partners in the minds of their clients. They validate our channel relationships, and represent access and a connection to IBM.

There are two types of emblems available for use by eligible Business Partner companies:

1. The Premier Business Partner emblem which recognizes the achievements of Premier Business Partners and provides visual evidence of their high level of qualification. The use of this emblem is restricted to Business Partners who have attained the Premier membership level in PartnerWorld.
2. The standard Business Partner emblem which is available to Business Partners who meet one of the following criteria:
   • Advanced PartnerWorld membership level

     - OR -

   • A signed Business Partner Agreement (BPA) which authorizes Business Partner companies to resell, or receive a fee for influencing the sale of, IBM hardware, software, and/or services. The BPA is separate from the PartnerWorld Agreement which all Business Partners agreed to when joining the PartnerWorld program.
   Member level Business Partners that have only signed the PartnerWorld Agreement are not eligible to use the emblem.

You are encouraged to use the appropriate emblem in your communications because experience has proven that displaying these marks can reinforce a client's decisions to do business with you.

This document presents guidelines that illustrate the proper and improper use of the IBM Business Partner emblems in advertising, Internet marketing, marketing materials and other business communications. These guidelines supersede all previously published usage guidelines.