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Internet marketing

The Web has introduced new and exciting ways to generate leads and demand for your solutions. In fact, nearly 90 percent of IT decision makers use search engines to locate products and services. The set of benefits below are designed to help you leverage the Web to generate leads and drive sales.

Prepare to transform your online presence
Business Partner Application Showcase and IBM Software Brand Catalogs
Make sure prospects find you by listing your solutions in these directories on ibm.com. Prospects can search by multiple criteria, including location, industry, Business Partner name, IBM validation, special initiatives and more.
Entitled or password-protected content Internet marketing training
Build your skills to successfully market your solutions using the Internet.
Entitled or password-protected content Web content syndication
Augment your Web site with complete, compelling IBM product information and marketing assets directly from ibm.com.

Reach and attract to ensure prospects can find you
Search engine optimization
Take advantage of this discounted consultative service, designed to analyze and unlock your Web assets. It will enhance your online presence and improve the performance of your Web site in online searches.
solutions-daily.com
Publish your articles, podcast interviews, sponsor banner ads and more in this syndicated online news and advertising magazine created for IBM and IBM Business Partners.
Entitled or password-protected content Telemarketing
Augment your Web-based marketing and boost attendance at Web conferences with telemarketing through IBM approved third-party agencies. You also may be eligible for partial reimbursement or discount pricing using the co-funded marketing benefit, campaign support funding, or telemarketing benefit (Latin America only).
Entitled or password-protected content Campaign Designer
Drive traffic to your Web-based campaigns using banner ads, e-mail and direct mail marketing material customized with your firm's identity and solution message.
E-mail list services
Access targeted e-mail lists and related telemarketing information, provided at discounted rates for IBM Business Partners.

Engage to increase opportunities with prospects
Internet Lead Generator
This powerful new tool provides an automated process to generate leads online. It uses IBM-provided content and offers, and builds a custom Web site providing prospect registration, offer fulfillment and lead notification.
Web conferencing
Turnkey conferencing service, including registration, live IBM moderator, and use of LotusLive Meetings offering for up to 499 participants.
LotusLive Meetings trial and discount
Six months no charge trial offer that allows you to host a Web conference for up to 15 participants.
Hoover's membership
Hoover’s, a subsidiary of Dun & Bradstreet, maintains a comprehensive database of information about corporations worldwide. Research leads, identify decision-makers, and verify prospect financials while enjoying a 78% discount off a single-user subscription.

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