Case
study
Learn how Premise and Valid Technologies
teamed up to deliver an IBM solution
for the International Bank of Miami. (9.0MB, Flash
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"IBM's Built on Express Advantage program allows a company like NSI to
build a solutions-focused business, raising us above the commodity clutter
and enabling us to provide complete business solutions to our mid-sized
customers," said Tom McDonald, President of New England Systems Inc, an
IBM Business Partner.
The new Built on IBM Express Advantage Offerings initiative is designed
to help you take full advantage of IBM's significant marketing investment
in the IBM Express Advantage Offerings and differentiate your solutions
and services offerings when selling to mid-sized businesses. You can now
nominate your solutions and services for the IBM-approved Built on IBM
Express Advantage Offerings mark. This mark may only be used with solutions
that contain IBM Express Advantage Offerings that are specifically designed
for mid-market clients and that have been successfully implemented in
a mid-sized client environment.
Whether you need to fill a skills gap or team to enter a new vertical
or geographic market, IBM PartnerWorld
Value Net Connections can help you find the right Business Partner
and assist you in your solution design and go-to-market activities.
Benefits
Taking advantage of this important opportunity will allow you to:
Represent your Built on IBM Express Advantage Offerings solutions and services on the IBM Express Advantage Offerings Web site1.
Leverage IBM's $100M investment in Express Advantage Offerings demand generation and customer awareness designed to drive traffic to the IBM Express Advantage Offerings Web site.
Raise the visibility of your solution and services offerings to mid-market clients.
Use the mark on your Web site, marketing campaign collateral, and in advertising to differentiate your mid-market offerings.
Use updated Campaign Designer2 campaign templates with the Built on IBM Express Advantage Offerings mark and messaging. New templates coming soon!
Criteria
In order to display the Built on IBM Express Advantage Offerings mark, you must fulfill the following requirements:
Be a current member of PartnerWorld
Submit a client experience showing your solution or services offering has been implemented in a mid-market client environment
Ensure that your solution or services offering contains:
At least one offering from the IBM Express Advantage Offerings (hardware, software, or services)
Your application or high-value service (integration, implementation, customization, consulting, or hosting services)
You will be required to submit a form to nominate your solution or offering, and once approved you will be asked to sign a PW Supplement Agreement. Once the agreement has been signed, you will be entitled to download the mark and the usage guidelines. Subject to the Supplement Agreement, you are entitled to use the mark for 12 months. To renew your entitlement, you must submit a new client experience every 12 months.
Subject to country-specific availability and guidelines for representing Built on IBM Express Advantage Offerings solutions and services on the IBM Express Advantage Offerings Web site.
With Campaign Designer, all creative materials are free and IBM Business Partners only pay for printing and postage.
