Welcome to the PartnerWorld Express Advantage Web site, where you'll find an
easy-to-use, fast, focused view of IBM tools and resources specifically
designed for Business Partners selling to midmarket clients.
PartnerWorld Express Advantage provides IBM Business Partners who sell in
the high-growth midmarket the offerings, tools, education, incentives, and resources
you need to effectively sell products, solutions and services. PartnerWorld
Express Advantage is a key component of IBM
Express Advantage that offers midsized clients access to an unparalleled
network of people, products, and services designed to help solve business problems.
IBM Express Advantage™ Offerings can do more
for your business
The IBM Express Advantage initiative is the cornerstone of our strategy
for serving the IT market in the midmarket sector. We now offer a range
of more than 100 easy-to-run and scalable hardware, middleware, services
and financing solutions – designed and priced for midsized businesses
(companies with 50-999 employees).
Get the trademark to empower your business now!
By adding the Built on IBM Express Advantage™ Offerings trademark
to your solutions, you can enjoy greater visibility and create a more profitable
partnership with IBM. How? It’s this simple: just send
us an example of one of your own solutions (PartnerWorld ID required)
that uses an IBM express offering (hardware, software or services) that
has worked for one of your customers*. Within two weeks,** you can start
using the Built on IBM Express Advantage Offerings trademark. Your company
will quickly benefit from free visibility in selected communications material,
as well as from a presence on IBM’s Web sites. * Terms
and conditions apply.
**Subject to approval
More publicity, more business
By using the Built on IBM Express Advantage Offerings trademark, you
differentiate your solution in the market. You can place it on your
Web site and in marketing campaign materials.
You benefit from marketplace awareness of the IBM brand and our significant
investment in the midmarket sector.
Your solution will be publicised on selected IBM customer-facing Web
sites and in Express Advantage brochures and solutions catalogues.
You may be part of a joint press release with IBM, developed to announce
to the market new “Built on IBM Express Advantage Offerings”
solutions from our Business Partners.
If your customers are willing to make a testimony, they will benefit
from the same visibility.
Case studies
Our Business Partners also have the opportunity to be featured in material
for customers; for instance, on the IBM.com website here.
If you have a case study you wish to have considered for inclusion in one
of our marketing communications pieces, please write to CARNELLE@uk.ibm.com.
Vision magazine
The Vision magazine aims to guide clients through today’s market
conditions. Available in both hard and soft
copy, if you’d like to be considered for inclusion in the next
Vision magazine, please write to PAYNTEM@uk.ibm.com.
IBM Forum Centres
As an IBM Business Partner, you can use a number of IBM locations - both
for client meetings and as an office away from the office. Please visit
the IBM Forum Web site for more information.
For more information
IBM
Express Advantage Quick Start Guide(912KB)
Get a quick overview of the Express Advantage benefits and offerings that
can help you successfully sell in the mid-market space.
IBM
Express Advantage "sizzle reel"(32.2MB)
Download and launch this 3-minute video demonstrating IBM Express Advantage
momentum around the world. Showcases feedback from Business Partners, analysts,
and the press.
Drive-Thru
Cam(QuickTime format, 26.4MB)
Watch this compilation of Express Advantage ads and discover how simple
it is to do business with IBM.
Useful links for you and your clients
IBM Small and Medium Business
Your SMB clients will benefit from the variety of valuable product, industry, solution and service information available here.
Small and Medium Business ForwardView
Your source for news and e-business trends that affect your SMB customers. Read the current issue and subscribe to this monthly newsletter.
