The new Built on IBM Express Advantage Offerings trademark offers a unique opportunity for you to differentiate your solutions and services offerings when marketing and selling to mid-sized clients. This IBM approved trademark may only be used with solutions that contain IBM Express Advantage Offerings that are specifically designed for mid-market clients—and that have been successfully implemented in a mid-sized (less than 1000 employees) client environment.
More publicity, more business!
Taking advantage of this important opportunity will allow you to:
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Benefit from IBM's significant investment in IBM Express Advantage Offerings demand generation and customer awareness activities.
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Raise the visibility of your solution and services offerings to mid-market clients.
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Solutions will be publicized on IBM customer-facing Web sites and in express brochures and solutions catalogues.
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Your company could be included in joint press releases with IBM, to announce new "Built on IBM Express Advantage Offerings" solutions from our Business Partners.
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Use the trademark on your Web site, marketing campaign collateral, and in advertising to differentiate your mid-market offerings.
And if your customers are willing to make a testimonial, they also benefit from the same visibility.
Criteria
In order to display the Built on IBM Express Advantage Offerings trademark, you must fulfill the following requirements:
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Be a current member of PartnerWorld
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Submit a customer experience showing your solution or services offering has been implemented in a mid-market customer environment
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Ensure that your solution or services offering contains:
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At least one offering from the IBM Express Advantage Offerings (hardware, software, or services)
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Your application or high-value service (integration, implementation, customization, consulting, or hosting services)
Learn more about the PartnerWorld programmes that help you build your solutions on the IBM Express Advantage Offerings.
You will be required to submit a form to nominate your solution, and once approved you will be asked to sign a PW Supplement Agreement. Once the agreement has been signed, you will be entitled to download the trademark and the usage guidelines. Subject to the Supplement Agreement, you are entitled to use the trademark for 12 months. To renew your entitlement, you must submit a new customer reference every 12 months.
