Products and solutions

By now, many of your customers have seen IBM’s Smarter Planet campaign – on TV, in magazines and newspapers, online, and on the radio. Now your customers will be exposed to the midmarket component of the IBM Smarter Planet campaign, which places IBM Business Partners at center stage.

This campaign highlights the midsize businesses that are fueling innovation – and the IBM Business Partners who are working with them.

Why a special campaign for midmarket? Midsize businesses make up close to 65% of the global GDP, which makes them the Engines of a Smarter Planet. You, along with IBM, are critical in helping to build these engines.

Use these PartnerWorld resources to:

• Identify new business opportunities for your firm.
• Develop robust solutions that offer real business value.
• Expand the value chain to help provide end-to-end solutions.

		Building a smarter midmarket – Discover the new Express Advantage Offerings designed and priced for midsized companies.
		Your keys to a Smarter Planet – Open the door to skills with the Business Partner Leadership Agenda Webcast and the Business Partner Development Series.
		Explore how a planet gets smarter – Learn how interconnected technologies are changing the way the world literally works.
		Check out the "Engines of a Smarter Planet" campaign – Familiarize yourself with the advertising your customers will be seeing.

In 2009, 12 cities in the United States and Canada have been selected based on key data and demographics to advertise “Engines of a Smarter Planet” through local newspaper and magazine ads. Radio spots, online placements, mobile, search and client mailings are also included.

Use the pulldown below to view advertising schedules in specific cities.

IBM "Engines of a Smarter Planet" regional advertising (North America):

			Select a city: Atlanta Baltimore Boston Charlotte Chicago Cleveland Dallas Denver Indianapolis Philadelphia Pittsburgh Toronto ___________________________

(Note: This content is for informational purposes only and subject to change without notice. PartnerWorld login ID is required to view regional advertising content.)